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When a business is struggling, it might have one or more problems that have to be fixed before the company can grow. As a rookie, you will be hard-pressed to offer the expertise required to solve these problems. However, there's no need to stress - I'm going to give you some tips on how you can get in front of these businesses and convince them to engage your consulting services.
You may not have a secret handshake with people whom you want to become your client or customer. They will not tap you on the shoulder. They won't push you out of the corner. And they won't be giving you their card while saying, I want your services now. The good news is that you don't need any secret handshake to get their attention, and you don't need them to initiate action either. Get their attention in a way that doesn't require your actions. Those big companies you want to work for are struggling with little problems like your other customers. These problems may not be affecting their day-to-day business activities, but they know that poor management of these issues can delay their growth and even cause them to go out of business. While they don't expect that you have the secret handshake to fix these problems, they do expect you to have the experience required to do so. Validate yourself and make it easy for them to hire you. I manage to get in front of my targets every single time, and that means I'm in a position to offer them something. I don't sell on price alone. Sure, we're not the most expensive SEO company out there - but that's not the only thing we sell. We sell our consultants. We sell their expertise and experience. Your client, customer, or prospect may know the industry at large, but they probably don't have the specific knowledge to solve their own problems. The key lies in your ability to get them to pay attention. Look at all the bright colors, pictures, and fancy icons cluttered on the web. These fancy things make the website appear beautiful, but it's not what you're looking for in a business partner. Clients and customers only want to know two things: your ability to solve their problems, and how they can contact you when they have 1) an issue with your product or 2) if they want you to add more to your service. Let's talk about how to get the attention of your ideal clients and customers (those who will pay for your services) straight away! It is almost impossible for someone with a job or business to say You may not have a secret handshake with people whom you want to become your client or customer. They will not tap you on the shoulder. They won't push you out of the corner. And they won't be giving you their card while saying, I want your services now. The good news is that you don't need any secret handshake to get their attention, and you don't need them to initiate action either. Conclusion When you take the time to create a relationship with these target businesses, there will be no room for them to say "no" to your request for business. So, how do you build this relationship? It's all about the small things; mostly it is about doing what you can to create exposure for yourself and your services. Once that has occurred, the relationship can start growing in more ways than one.
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